Vivek Oberoi sues over AI-generated deepfakes and identity misuse
Actor Vivek Oberoi filed a lawsuit in Delhi High Court alleging widespread misuse of his identity through fake social media accounts, AI-generated deepfake images and videos, and unauthorised merchandise sales. The suit seeks a permanent injunction and protection of his personality rights against the defendants named and unidentified parties.
What happened
Actor and businessman Vivek Oberoi filed a civil suit in Delhi High Court alleging large-scale misuse of his identity across the internet without consent.
Oberoi alleged that multiple fake Instagram accounts operate using his name and photographs, AI-generated deepfake images and videos morphing his face onto objectionable visuals are being circulated online, and his name and likeness are being used on unauthorised merchandise including posters, T-shirts and postcards sold on e-commerce platforms.
The suit names Collector Bazar, ZoomMantra, Indiacontent and unnamed 'John Doe' defendants, seeking a permanent injunction against the misuse.
Reported impact
Oberoi alleged the misuse violates his personality and publicity rights, misleads the public about his associations and endorsements, and damages his reputation.
Index analysis
The case raises concerns about how generative AI can blur the line between real and fake content, creating confusion about public endorsements and image.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.