Delhi High Court Orders Removal of AI-Generated Deepfakes Misusing Sonakshi Sinha's Persona
The Delhi High Court issued an interim order protecting Bollywood actor Sonakshi Sinha's personality rights from unauthorized misuse by AI chatbots and online platforms. The court ordered the removal of such content within 36 hours and barred further use of her name, image, or voice without consent, citing reputational harm and infringement of endorsement rights.
What happened
The Delhi High Court issued an interim order to protect Bollywood actor Sonakshi Sinha's personality rights from unauthorized misuse by AI chatbots and other platforms.
Justice Jyoti Singh directed the removal of content misusing Sinha's persona and characteristics within 36 hours, and barred platforms from using her name, image, or voice without consent.
Reported impact
The court acknowledged that the unauthorized use of celebrity personas causes reputational harm and infringes on celebrity endorsement rights, which are vital to a celebrity's livelihood.
Governance controls
The court granted an ex parte injunction against the alleged misuse and scheduled further hearing for July 6 to consider additional sealed documents.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.