Delhi High Court Orders Removal of AI Deepfakes Targeting Aman Gupta
The Delhi High Court issued an interim order on May 7, 2026, protecting boAt co-founder Aman Gupta's personality rights against unauthorised use of his identity and AI-generated deepfakes, including sexually explicit videos. The court directed Meta and Google to remove flagged content and restrained defendants from misusing his name, image, voice, and other attributes through deepfake or other technology.
What happened
The Delhi High Court granted an interim injunction on May 7, 2026, protecting the personality rights of boAt co-founder Aman Gupta against unauthorised use of his identity. Defendants were found to be exploiting his persona and slogans, including through sexually explicit AI-generated deepfake videos, for unlawful financial gains.
The court directed Meta and Google to immediately delete or block infringing posts, videos, and profiles, and to disclose details of the alleged offenders. Justice Tushar Rao Gedela noted that Gupta, a judge on television programme Shark Tank India, has achieved significant milestones and developed a substantial public reputation with over 3 million followers on LinkedIn and 1.7 million on Instagram.
Reported impact
The misuse included fake endorsements, unauthorised merchandise, AI-generated impersonations, misleading online content, user impersonations on Instagram, and the publication of his purported contact details.
Governance controls
The court restrained defendants from misusing or exploiting Gupta's name, likeness, image, voice, photos, videos, GIF, contact details, or any aspect of his persona without express written authorisation, including through AI, deepfake technology, or any medium, and from infringing on his registered trademarks and catchphrases.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.