Deepfake Ads Using AI Clone Balkan Celebrities in Financial Scam
Balkan celebrities including actor Andrija Milošević reported that fraudsters used AI-generated deepfakes of their likenesses and synthetic voice clones in social media advertisements promoting a financial scam. The actor hired a lawyer and publicly warned followers not to engage with the fraudulent advertisements.
What happened
Actor Andrija Milošević reported that fraudsters used artificial intelligence to create deepfake advertisements featuring his likeness and voice without permission, promoting a get-rich-quick scheme involving a poultry-themed product that generates money.
Milošević stated he had not endorsed gambling products in nearly three years and hired a lawyer to combat the fraud. Other Balkan celebrities including Džejla Ramović, Halida Bešlić, Senada Hadžifejzovića, Emira Hadžihafizbegovića, and doctor Ismet Gavrankapetanović were also targeted in the same scheme.
Reported impact
The actor warned the public not to fall for the advertisements and urged his followers to share his warning to reach more people.
AI-based fraud schemes have reportedly become increasingly common in the Balkans, targeting multiple celebrities simultaneously.
Index analysis
The scheme used deepfake video technology to replicate Milošević's appearance and AI-generated voice cloning to create synthetic audio in advertisements, deployed without consent on social media platforms.
Governance controls
Milošević engaged legal counsel to pursue action against the perpetrators and publicly disclosed the fraud to mitigate harm.
Classification
Sources and evidence
Sources not yet published
This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.