AI-generated deepfakes used in fraudulent celebrity endorsements in Serbia
Serbian actor Andrija Milošević reported that fraudsters used AI-generated deepfakes of his likeness and voice to promote a gambling game without his consent. He stated he had engaged a lawyer and noted that multiple other Serbian celebrities have been victims of similar schemes.
What happened
Actor Andrija Milošević announced on social media that his likeness and voice were being used without authorization to promote a gambling product described as a chicken game.
Milošević stated that AI was used to generate his voice for the fraudulent promotional content and that he had no association with the product or campaign.
Reported impact
Milošević reported being victimized by the fraud and stated he had engaged a lawyer to pursue legal action against those responsible.
Index analysis
The incident involved the creation of synthetic media using AI-generated deepfakes of a public figure's appearance and voice without consent for commercial fraudulent purposes.
Multiple Serbian celebrities including Džejla Ramović, Srđan Žika Todorović, Marija Šerifović, Milica Todorović, Nina Badrić, Miloš Timotijević, Nikolina Pišek, and Ivana have been victims of similar fraudulent schemes.
Classification
Sources and evidence
Sources not yet published
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