AI-Generated Deepfake Videos in Pix Scam Removed from Facebook After Government Action
Fraudulent Facebook posts using AI-generated deepfake videos were removed after Brazil's Attorney General's Office (AGU) sent a formal notice. The videos falsely depicted reactions to manipulated statements by Central Bank officials and promoted a fake Pix compensation scheme designed to steal personal data.
What happened
Facebook posts containing AI-generated deepfake videos were removed on 23 July 2025 after the Advocacia-Geral da União (AGU) sent a formal notice to the platform. The videos depicted fake reactions from AI-generated people to manipulated statements made by Gabriel Galípolo, president of the Central Bank, and Paulo Picchetti, director of international affairs at the Central Bank.
The fraudulent posts promoted a false 'financial compensation' for all Pix users, designed to direct victims to a website for collection of personal data. One post using a fake G1 news portal account received over 3,100 likes before being removed.
Reported impact
The scam targeted Pix users by falsely claiming they were entitled to compensation and falsely alleging a data breach. The Procuradoria Nacional da União de Defesa da Democracia (PNDD) noted the videos had fraudulent potential and sought to damage public policy and the integrity of state action.
Index analysis
The PNDD argued in its notice that the videos violated Facebook's own terms of use and that digital platforms can be held responsible for disseminating fraudulent and misleading content, particularly following a recent Supreme Court decision on the Internet Civil Mark. The notice identified that the videos infringed the integrity of public action and targeted a key government policy.
Governance controls
Facebook complied with the AGU's extrajudicial notice by removing the posts and similar content from both Facebook and Instagram within one day of notification. The PNDD specifically requested removal of the listed posts and others containing the manipulated videos of Central Bank officials.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.