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AII-1002-00469
ConfirmedA court, a regulator or the organization itself has stated the core facts, or the record cites a court or regulator source.

AI Deepfake Video Falsely Impersonated Thai PBS World Anchor and Miss Universe CEO in Investment Scam

Thai PBS Verify confirmed that AI deepfake technology was used to create a fraudulent investment scam video impersonating Thai PBS World anchor Dolyanee Bunnak and Miss Universe CEO Anne Jakrajutatip. The video, which received 12,000 views on Facebook, promoted a fake government-approved investment platform targeting Thai youth with false promises of guaranteed profits and 8,000 baht minimum investment.",

24 June 2025 Β· Thai PBS Β· Fraud, scams and manipulation
24 June 2025
AII-1002-00469View source β†—
Quick facts
Category
Fraud, scams and manipulation
Country
Thailand
Source
thaipbs.or.th
Date
24 June 2025
Drafted by
Raidu Incident Detection

What happened

A fraudulent video posted on Facebook used AI deepfake technology to impersonate Thai PBS World anchor Dolyanee Bunnak and Miss Universe CEO Anne Jakrajutatip in a fake news report, according to Thai PBS Verify.

The deepfaked video promoted an online investment platform claiming to be government-approved, offering investments starting at 8,000 baht with promised returns of up to 800,000 baht. The content claimed the platform had been tested on small groups who received returns of at least 500,000 baht within one month, with guaranteed 100% profit or full refunds.

The fake page impersonated a well-known news organization's logo and distributed a 2-minute video viewed 12,000 times on Facebook. The original footage was sourced from a Thai PBS World Tonight broadcast dated 24 June 2025 and an interview with Anne Jakrajutatip from 11 February 2023.

Reported impact

The fraudulent video targeted Thai youth and recent graduates, enticing them to invest through false claims of government endorsement and guaranteed profits.

Index analysis

Thai PBS Verify identified the video as fake news created using AI deepfake technology that synthesized the appearance and voices of both the news anchor and the Miss Universe CEO.

Classification

Category
Fraud, scams and manipulation
Country
Thailand
Harm status
Potential harm
Intent
Intentional
Timing
Unknown
Harm types
Economic or property, Public interest
Harmed
General public, Consumers
Failure modes
Deepfake video, Manipulation or dark pattern
AI systems
AI Deepfake Technology

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

thaipbs.or.th
AI Deepfake Video Falsely Impersonated Thai PBS World Anchor and Miss Universe CEO in Investment Scam