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AII-1001-82713
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YouTube phishing scam uses AI-generated deepfake of CEO Neal Mohan

Phishers used AI-generated deepfake video of YouTube CEO Neal Mohan announcing monetization policy changes to conduct phishing scams targeting content creators. The fraudulent videos and accompanying emails directed users to malicious sites designed to steal credentials and install malware. YouTube acknowledged the scam and warned users not to click links in privately shared videos claiming to be official communications.

4 March 2025 Β· YouTube Β· Fraud, scams and manipulation
4 March 2025
AII-1001-82713
Quick facts
Category
Fraud, scams and manipulation
Country
United States
Date
4 March 2025
Drafted by
Raidu Incident Detection

What happened

Phishers distributed AI-generated videos depicting YouTube CEO Neal Mohan announcing changes to the platform's monetization policies. The videos were shared privately with users to appear as official communications from YouTube.

Fraudulent emails accompanied the deepfake videos, impersonating YouTube using official-looking addresses and names like 'Notification for YouTube Creators.' These emails directed users to click links leading to phishing sites and fake forms such as DocuSign.

Reported impact

YouTube creators received the deceptive communications targeting them to steal login credentials and personal information. The phishing sites could install malware or compromise user accounts.

Index analysis

YouTube stated that the company never uses private video sharing to contact users or share policy updates. The platform advised users not to click links in these videos and to report suspicious content.

Classification

Category
Fraud, scams and manipulation
Industry
Media, social platforms and marketing
Country
United States
Harm status
Potential harm
Intent
Intentional
Timing
Unknown
Harm types
Economic or property, Reputational
Harmed
Consumers
Failure modes
Deepfake video, Manipulation or dark pattern
AI systems
Video generation AI

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

How sources are verifiedSuggest a source for this incident