Voice clone used in fraudulent clothing ad featuring Emma García
A deepfake video used voice cloning and image synthesis to impersonate Spanish television presenter Emma García in a fraudulent clothing advertisement without her consent. García stated she recognized her own cloned voice in the ad and expressed concern about the deceptive nature of the content and its potential to mislead consumers.
What happened
A video circulating on social media featured Emma García promoting clothing in what appeared to be an advertisement. Emma García did not participate in the campaign, and her image and voice were used without permission.
The video was created using voice cloning and image synthesis techniques. Emma García stated: 'Me reconozco en esa voz. Es mi voz totalmente' (I recognize myself in that voice. It is my voice completely).
Reported impact
Emma García expressed concern about the deceptive nature of the content: 'Es muy peligroso' (It is very dangerous). She noted that the fraudulent use of her identity could lead people to trust false content believing it had her endorsement.
Classification
Sources and evidence
Sources not yet published
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