Tom Hanks warns of AI-generated scam ads using his likeness
Tom Hanks warned the public on August 30, 2024, that fraudulent AI-generated ads using his name, voice, and likeness are circulating online to promote unapproved medical products. The ads were created without his consent and he has no affiliation with the treatments being advertised.
What happened
Multiple ads using Tom Hanks' name, likeness, and voice have been created without his consent to promote medical products and treatments. Hanks issued a public service announcement on Instagram on August 30, 2024, stating: 'There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs. These ads have been created without my consent, fraudulently and through AI.'
Reported impact
The ads fraudulently promoted miracle cures and wonder drugs to consumers, with potential for financial loss. Hanks warned followers: 'DO NOT BE FOOLED. DO NOT BE SWINDLED. DO NOT LOSE YOUR HARD EARNED MONEY.'
Index analysis
AI-generated voice cloning and image synthesis were used to create fraudulent advertisements impersonating Hanks without authorization. The scam specifically targeted consumers seeking medical treatments, exploiting Hanks' reputation and public trust.
Governance controls
Hanks took direct action by publicly warning his followers about the fraudulent ads. He clarified that he only works with his board-certified doctor regarding his type 2 diabetes treatment and has nothing to do with the advertised products.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.