Regina Duarte's Image Used in AI-Generated Deepfake Skincare Scam
The Brazilian actress Regina Duarte discovered and publicly reported that her likeness had been used in a fraudulent video advertisement for Japa Derme skincare products without her permission. The video was created using artificial intelligence and circulated as a false endorsement, which Duarte denounced on Instagram as a scam.
What happened
A video was created using artificial intelligence that showed Regina Duarte, a 79-year-old Brazilian actress, appearing to give a testimonial endorsement for Japa Derme skincare products. The video was created and circulated without the actress's permission or authorization.
Reported impact
Regina Duarte identified the deepfake video and publicly denounced it on Instagram, stating 'Esta não sou eu! Isto é IA me usando indevidamente! É golpe!' (This is not me! This is AI using me improperly! It's a scam!). The incident raised concerns among her followers about deceptive advertising and the misuse of her image for commercial gain.
Index analysis
The deepfake video was designed to deceive consumers by creating a false endorsement from a well-known public figure. The use of AI-generated synthetic media weaponized Duarte's reputation to promote skincare products she had not endorsed, potentially misleading consumers about the product's legitimacy.
Governance controls
Duarte took direct action by alerting her followers on social media about the fraudulent video. Her fans responded by calling for the reporting of the page responsible and suggesting legal action, noting that deceptive advertising is a crime in Brazil.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.