Protesters demand Apple remove nudify apps from App Store
Activists protested at Apple's headquarters demanding removal of nudify apps from the App Store that enable nonconsensual sexualized deepfakes. Protest groups claimed Apple has earned over $117 million from at least 47 such apps, including Grok.
What happened
On June 8, 2026, protesters from UltraViolet and Heat Initiative demonstrated outside Apple's headquarters during WWDC 2026, calling on the company to remove nudify apps from the App Store.
According to protesters, at least 47 nudify apps have been found on Apple's App Store, including Grok by xAI, which users have used to create nonconsensual sexualized deepfakes.
Reported impact
The protesters assert that Apple has made an estimated $117 million minimum from nudify apps, with an estimated $35 million or more from Grok alone.
Index analysis
The use of nudify apps enables the creation of nonconsensual sexualized deepfakes of women.
Governance controls
Apple previously scrapped plans to scan photos saved to iCloud for child sexual abuse imagery over privacy concerns.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.