Polish Businessman Sues Meta Over AI-Generated Deepfake Ads
InPost founder Rafał Brzoska is suing Meta over deepfake advertisements using his and his wife's images to promote fraudulent investment schemes. A Polish court issued a binding order requiring Meta to stop displaying the deepfakes and set fines of 5,000 zloty per violation, though similar ads reportedly continue to appear online.
What happened
Rafał Brzoska, founder and president of InPost, is pursuing legal action against Meta over deepfake advertisements featuring his image and that of his wife Omená Mensah.
The deepfakes are used to promote fraudulent investment schemes and generate controversial articles that lead to data theft when clicked.
Brzoska obtained a binding court order requiring Meta to stop displaying deepfake ads featuring his and his wife's likenesses.
Reported impact
Despite the court order, new false advertisements continue to appear online.
The court established fines of 5,000 zloty for each deepfake violation, with fines accumulating to nearly one million zloty according to Brzoska's account.
Index analysis
Brzoska states his aim is to create a legal precedent on a global scale for victims of artificial intelligence-based fraud.
The businessman emphasizes this is not just about personal reputation but addressing systemic problems of tech platform accountability and uncontrolled AI misuse.
Governance controls
Meta failed to prevent or block deepfake advertisements from appearing on its platforms, including Facebook and Instagram, where fraudsters impersonate Brzoska.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.