K-pop girl group TWICE targeted with deepfake sexual content
Members of the South Korean girl group TWICE became victims of deepfake technology, with synthetic sexual content created using their likenesses circulating online. JYP Entertainment announced in August 2024 that it had discovered the deepfake material and would pursue legal action against those responsible.
What happened
JYP Entertainment announced on 30 August 2024 that members of girl group TWICE had become victims of deepfake technology, with synthetic sexual content created using their likenesses circulating online.
Reported impact
The deepfake material targeting TWICE was part of a wider phenomenon in South Korea where AI technology was being used to create synthetic sexual content of celebrities, with more than half of victims reportedly being female entertainers and girl group members.
Index analysis
JYP Entertainment stated the deepfake videos represented 'obvious illegal behaviour' and that the company was collecting evidence in collaboration with legal professionals.
Governance controls
JYP Entertainment announced it would pursue strong legal action against those responsible and would not tolerate infringement of its artists' rights, taking decisive action to resolve the issue to the maximum extent possible.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.