JYP Entertainment Takes Legal Action Against TWICE Deepfake Videos
JYP Entertainment announced on August 30, 2024, that it is pursuing legal action against deepfake videos of its girl group TWICE, stating the AI-generated content violates its artists' rights. The agency stated it is collecting evidence and engaging a law firm to pursue the strongest measures without leniency, part of a broader South Korean response to deepfake exploitation of entertainment figures.
What happened
On August 30, 2024, JYP Entertainment issued a statement via TWICE's social media channels announcing legal action against deepfake videos involving their artists.
The company expressed serious concern about AI-generated videos that violate their artists' rights and stated they are collecting evidence to pursue the strongest legal measures with a leading law firm.
Reported impact
JYP Entertainment stated the deepfake videos constitute a blatant violation of the law and a direct infringement on the legal rights of their artists.
Index analysis
According to a 2023 report by cybersecurity startup Security Hero, South Korea is the country most susceptible to deepfake porn, with singers and actresses accounting for 53% of the individuals featured in the content reviewed.
Reports indicated that relevant agencies and police said around 60% of victims were minors, prompting President Yoon Suk Yeol to call for an investigation into deepfake porn.
Governance controls
JYP Entertainment announced they are engaging a leading law firm to pursue legal action without leniency and committed to taking decisive action to address the matter to the fullest extent possible.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.