Fernanda Montenegro's Image and Voice Used in AI-Generated Deepfake Medication Scam
Brazilian actress Fernanda Montenegro reported on social media that her image, voice and name were used without authorization in fraudulent online advertisements promoting a medication claiming to cure Alzheimer's disease and other ailments in elderly people. The ads used AI and digital manipulation to simulate her as both the narrator and user of the product.
What happened
Fernanda Montenegro, a 96-year-old Brazilian actress, discovered fraudulent advertisements online that used her name, image, and voice without authorization to promote a medication claiming to cure Alzheimer's disease and other ailments in elderly people.
The advertisements used artificial intelligence and digital manipulation to simulate Montenegro as both the narrator and user of the product, presenting her as endorsing the medication.
Reported impact
Montenegro classified the incident as a crime and expressed concern about the invasive use of her identity to deceive elderly consumers into purchasing the fraudulent medication.
Index analysis
Other Brazilian public figures, including physician Drauzio Varella, television presenter Ana Maria Braga, and actress Glória Pires, were also targeted in similar scams using deepfake technology to exploit their images or voices for fraudulent medication promotions.
Classification
Sources and evidence
Sources not yet published
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