Delhi High Court Orders Takedown of AI-Generated Deepfakes Targeting Ajay Devgn
India's Delhi High Court granted interim relief to Bollywood actor Ajay Devgn, ordering the takedown of AI-generated deepfakes and obscene content misusing his personality rights. The court restrained websites and digital platforms from using his name, photos, and voice without authorization, and indicated it would issue orders directing social media intermediaries not to use infringing material to train AI models.
What happened
The Delhi High Court on November 27, 2025 issued an interim order protecting the personality rights of Bollywood actor Ajay Devgn, restraining websites and digital platforms from using his name, photos, and voice without consent.
The order prohibits misuse of his personality through artificial intelligence, deepfakes, and distribution of obscene content. Justice Manmeet Pritam Singh Arora delivered the ruling in response to Devgn's suit.
Reported impact
Devgn claimed in his plaint that pornographic content, including deepfake pornographic content, was being hosted and disseminated, harming his reputation.
The actor, described as a family-friendly personality associated with brands including Vimal, Lakhani, Amul Comfy, Pushp, and Dabur Babool, flagged platforms purporting to book his appearance, e-commerce sites selling unauthorized merchandise, YouTube channels creating unauthorized AI-generated content, and Facebook fan club pages.
Index analysis
Devgn sought that YouTube be directed not to use infringing videos or material uploaded to train any AI-Models.
The court indicated it would pass orders with respect to social media intermediaries after Devgn's counsel responded that platforms often require a court order before removing content.
Governance controls
Justice Arora granted interim relief similar to that granted earlier to other celebrities including Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, and Kumar Sanu who sought protection of their personality rights against AI-generated content impersonating them.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.