Delhi HC orders removal of AI-generated fake content using Sadhguru's identity

What happened

Artificial intelligence was used to create fake videos, audio, and images impersonating Sadhguru Jaggi Vasudev and his identity, which were shared on online platforms and social media.

The counterfeit content was used to mislead people and sell fraudulent investment schemes.

Reported impact

The fake AI content was used to deceive the public into purchasing fraudulent products and investment schemes under Sadhguru's name.

Governance controls

The Delhi High Court issued an interim order directing online platforms to immediately remove AI-generated content misusing Sadhguru Jaggi Vasudev's name, personality, and image.

The court stated that a public person's image and identity cannot be used to mislead others, and legal action can be taken against those found doing so.

Classification

Organizations

Delhi High Court (regulator), Sadhguru (victim), Isha Foundation (victim), Google

Category

Fraud, scams and manipulation

Industry

Media, social platforms and marketing

Country

India

Harm status

Actual harm

Intent

Intentional

Timing

Unknown

Harm types

Reputational, Economic or property

Harmed

Consumers

Failure modes

Deepfake video, Voice clone, Deepfake image

Consequences

Content removal

AI systems

AI-generated deepfake content creation system

Sources and evidence

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