Deepfake video falsely shows Jennifer Aniston promoting collagen supplements
A deepfake video circulated on Facebook falsely depicting actress Jennifer Aniston promoting collagen supplements, using synthesized audio mimicking her voice and video edited from an unrelated Hollywood Reporter interview. The video accumulated approximately one million views before removal and was designed to defraud consumers by exploiting her celebrity likeness and reputation.
What happened
A deepfake video circulated on Facebook showing Jennifer Aniston, 55, speaking about maintaining her 'bikini body' in her fifties and promoting collagen supplements as the reason 'why my body doesn't hold onto fat.' The original footage was taken from a Hollywood Reporter roundtable interview where Aniston discussed the acting process with Nicole Kidman, Naomi Watts and Sofia Vergara.
The video was altered by removing the original audio and replacing it with an AI-generated voiceover mimicking Aniston's voice. The deepfake promoted collagen supplements by attributing false health claims to Aniston about carbohydrates, cardio and aging. The video was posted on a wellness-focused Facebook page and accumulated around one million views before being taken down.
Reported impact
British fitness influencer Ben Carpenter identified the deepfake after being alerted by a concerned follower worried that Aniston was spreading false information about collagen supplements. Carpenter noted that the clip appeared convincing to casual Facebook browsers unfamiliar with Aniston's original roundtable interview, despite lip-sync inconsistencies visible upon close examination.
Index analysis
The deepfake exploited Aniston's public image and voice to lend false credibility to supplement marketing claims. AI experts noted that while observant fans might notice lip-sync mismatches and the inconsistency with Aniston's limited social media presence, many viewers would likely find the content persuasive given her well-known fitness and appearance.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.