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AII-1001-92249
ReportedReported by fewer than three independent publishers, with no official finding.

Deepfake sextortion scams target public figures and minors

Deepfake sextortion scams reportedly targeting public figures and minors used synthetic videos and images of a former Nashville meteorologist to attempt extortion. The victim, Bree Smith, left her television position after discovering hundreds of fraudulent accounts using her doctored image across social media platforms, and subsequently backed Tennessee legislation to allow sextortion victims to sue.

January 2025 Β· Bree Smith Β· Fraud, scams and manipulation
January 2025
AII-1001-922492 sources ↓
Quick facts
Category
Fraud, scams and manipulation
Country
United States
Source
Aol
Date
January 2025
Drafted by
Raidu Incident Detection

What happened

Former Nashville CBS-affiliated meteorologist Bree Smith's image was used to create explicit deepfake pictures and videos with her face edited onto different partly nude bodies, which were then used in sextortion scams to attempt to extort money from others.

Smith discovered the deepfakes in January when she received an email with a screenshot of an exchange between a sender and an impersonator posing as the doctored version of her on the internet. She tracked hundreds of fraudulent accounts using her deepfake across multiple platforms including Facebook and Instagram, adding 24 new accounts over the course of just one week.

Reported impact

Smith reported emotional distress, saying she cries herself to sleep most nights because she does not want her children to see the images. She left her position at the local CBS-affiliated station in January after months of fighting the deepfakes.

According to the FBI, sextortion scams like this one have targeted tens of thousands of Americans in the past year alone.

Index analysis

The scam involved deepfake accounts offering private dinners and intimate acts in exchange for hundreds of dollars, and targeted anyone who might recognize Smith from her television work.

Governance controls

Smith became a vocal advocate for regulations to empower sextortion victims to fight back against offenders. She testified before the Tennessee House Criminal Justice Subcommittee about her experience and its impact on her family.

A bill called the 'Preventing Deepfake Images Act,' which Smith backed, passed the Tennessee Senate and was sent to Governor Bill Lee, who was expected to sign it into law. The bill provides a path for people targeted by sextortion scams to sue if images of them are shared without their consent.

Classification

Category
Fraud, scams and manipulation
Industry
Media, social platforms and marketing
Country
United States
Harm status
Actual harm
Intent
Intentional
Timing
Unknown
Harm types
Reputational, Psychological, Economic or property, Human or fundamental rights
Harmed
General public, Children
Failure modes
Deepfake video, Deepfake image
Consequences
Legislative action

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

Aol
Ex-TV meteorologist fights deepfakes after her image was doctored in scams
1 May 2025
Daily Mail Online
TV meteorologist shaken by deepfake video in disturbing new craze
2 May 2025
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