Bandai warns against AI-generated images bearing trademarks
Bandai and BANDAI SPIRITS warned that AI-generated figurine images bearing their logos and trademarks were being shared on social media and may infringe copyrights and other intellectual property rights. The companies urged users not to post images that could mislead people into believing they represent genuine products.
What happened
Bandai and BANDAI SPIRITS issued a warning on 16 September 2025 after AI-generated images depicting figurines with the companies' corporate symbols and brand logos were posted on social media platforms including X and Instagram.
The companies clarified that these generated images are not genuine products and urged users to verify authentic products on official websites. They also noted that such generated images may involve copyright infringement and other illegal conduct, particularly when posts mislead viewers into believing they represent actual Bandai or BANDAI SPIRITS products.
Reported impact
The issue arose as a trend grew on social media for users to generate and share AI-created figurine-style images from photographs and illustrations. Google's Gemini app official account posted example images of the figurine-style technique, some of which contained markings similar to Bandai's logo, prompting online users to raise concerns about potential trademark infringement.
Index analysis
According to Japan's Ministry of Economy, Trade and Industry guidance on generative AI use in content creation, AI-generated designs or logos that are identical or similar to registered designs or trademarks may constitute infringement. The guidance also notes that AI-generated content containing another party's product displays or product forms may constitute unfair competition.
Classification
Sources and evidence
Sources not yet published
This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.