AI-Generated Fake Video Harms XPeng's Reputation at Auto Show
An AI-generated video featuring XPeng's auto show booth with explicit content circulated on social media in November 2025, prompting reputational harm to the company. XPeng denied involvement, confirmed the video was synthetically created, and reported the matter to police for investigation.
What happened
A video purporting to show a model in revealing clothing with XPeng vehicles in the background circulated on social media and private channels in late November 2025.
XPeng's legal department determined the video was generated using AI technology and did not involve real models or performers at the company's Guangzhou auto show.
Reported impact
The video prompted negative social media reactions, with some viewers stating they would not purchase XPeng vehicles in response to the content.
XPeng stated the malicious spread of the AI-generated video inflicted reputational harm by defaming the company's brand and products.
Index analysis
The video was created using AI technology and strategically featured XPeng's Guangzhou auto show booth as a background to amplify the content's association with the company.
The creation and distribution appear designed to exploit the realistic appearance of AI-generated media to deceive viewers about XPeng's marketing practices.
Governance controls
XPeng stated it does not engage in marketing with improper content and has never hired models or entertainers at auto shows.
XPeng reported the matter to police and gathered evidence. Police began investigating the case.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.