Xiaomi SU7 crash kills three; China restricts ADAS advertising
A Xiaomi SU7 vehicle in assisted driving mode crashed in March, killing three occupants. Chinese regulators responded by restricting automakers from using terms like "autonomous" or "smart" in vehicle advertisements, amid concerns that companies were over-promising on advanced driver-assistance capabilities in competitive market conditions.
What happened
In March, a Xiaomi SU7 in assisted driving mode crashed, killing three college students.
The accident raised concerns about safety and the advertising of cars as capable of 'autonomous driving'. The Chinese government's Ministry of Industry and Information Technology held a meeting after the crash to address concerns about companies over-promising on advanced driver-assistance system features in competitive market conditions.
Reported impact
Three college students died in the crash.
Index analysis
Almost 60% of cars sold in China last year had level-two ADAS features or above, with automakers competing heavily on these capabilities as a key competitive tool. Companies have been questioned about whether they over-promised on features and released systems quickly for commercial advantage in China's brutal price wars.
Governance controls
China's Ministry of Industry and Information Technology responded by restricting automakers from using terms such as 'smart' and 'autonomous' in vehicle advertisements.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.