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AII-1001-51339
ReportedReported by fewer than three independent publishers, with no official finding.Supporting sources are pending verification.

AI-generated fake food photos used in restaurant refund scam in Cluj-Napoca

A pizzeria in Cluj-Napoca discovered that customer complaints with photos of defective food were generated using AI. The scammer submitted photos of burned pizza and hair in food to request refunds, but the claims were implausibleβ€”such as hair appearing in a burger when the cook was bald.

26 November 2025 Β· Pizzeria in Cluj-Napoca Β· Fraud, scams and manipulation
26 November 2025
AII-1001-51339
Quick facts
Category
Fraud, scams and manipulation
Country
Romania
Date
26 November 2025
Drafted by
Raidu Incident Detection

What happened

A pizzeria in Cluj-Napoca received customer complaints with photos of burned pizza and hair in food, requesting refunds. The restaurant owner refunded 40 lei for the first complaint but grew suspicious when the same customer submitted the same photo nearly three weeks later.

The restaurant staff realised the images were created with AI. One photo claimed to show hair in a burger, but the restaurant's cook was bald. The owner stated: 'The product when it leaves us we can see it, so we cannot give a burned pizza.'

Reported impact

The pizzeria received multiple complaints over two to three months using AI-generated images. Other restaurant owners reported similar experiences in comments on the pizzeria's social media warning.

The pizzeria posted a warning on social media to alert other restaurants to the scam.

Classification

Category
Fraud, scams and manipulation
Industry
Consumer services
Country
Romania
Harm status
Actual harm
Intent
Intentional
Timing
Unknown
Harm types
Economic or property, Reputational
Harmed
Business
Failure modes
Deepfake image, Manipulation or dark pattern
AI systems
Generative AI image technology

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

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