AI-Generated Deepfake Videos Used in Fraud Targeting Livestreamer Li Ming-shan
A fraud ring in Taiwan used AI-generated deepfake videos and voice synthesis to impersonate livestreamer Li Ming-shan during the November 2025 11.11 shopping festival, deceiving consumers into purchasing counterfeit or wrong products. The scam involved fake social media accounts and videos realistic enough to fool even Li Ming-shan's family members.
What happened
During the November 2025 11.11 shopping festival in Taiwan, a fraud ring used AI-generated deepfake videos featuring livestreamer Li Ming-shan (known as δΈδΈε¦Ή) to sell products without her authorization. The fraudsters used AI to recreate her voice and image in fake videos advertising merchandise.
The scam involved creating fake social media accounts and groups impersonating Li Ming-shan, including counterfeit Facebook groups, Instagram accounts, official LINE accounts, and TikTok accounts. The fraudsters sold items Li Ming-shan had never actually offered for sale, with videos realistic enough to deceive viewers.
Reported impact
Many consumers were deceived and placed orders, receiving either different products than shown in the fake videos or counterfeit goods. Li Ming-shan's customer service team received complaints daily from deceived consumers.
Even Li Ming-shan's father believed the fake videos and thought his daughter's business had expanded significantly. Li Ming-shan publicly clarified on November 11, 2025 that only purchases made through her verified Facebook livestream with the official blue-checkmarked fan page were legitimate.
Classification
Sources and evidence
Sources not yet published
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