AI-generated deepfake videos used in financial fraud surge in Mexico
Mexican financial regulators reported a surge in fraud involving AI-generated deepfake videos impersonating public figures and celebrities to solicit fraudulent investments. Authorities estimate that 70% of 22 billion pesos in claimed fraud in the first half of 2025 involved such deepfake schemes.
What happened
AI-generated deepfake videos featuring prominent Mexican figures have been used to defraud users into making fraudulent financial deposits. The videos impersonate individuals including President Claudia Sheinbaum, businessmen Carlos Slim and Arturo Elías Ayub, government officials, journalists, and television personalities, inviting viewers to invest for large returns.
According to the National Banking and Securities Commission (CNBV), 21,993 million pesos were claimed to Mexican commercial banks in the first half of 2025, a 3.4% increase from the same period in 2024, with an estimated 70% related to potential user fraud. The fraudulent content proliferates on social media platforms.
Reported impact
Mexican financial authorities have expressed concern about the surge in frauds using AI-generated videos. Of the total amount claimed to financial institutions, 9,176 million pesos were returned to customers, though many customers report dissatisfaction with how banks handle their fraud complaints.
Index analysis
The Condusef reported that main user complaints against banks for potential fraud include unauthorized account openings, unrecognized charges at point-of-sale terminals, unauthorized telephone or internet transactions, and other unauthorized operations. The CNBV has moved to strengthen attention and follow-up on complaints due to growing dissatisfaction with how financial institutions handle them.
Governance controls
Financial authorities have intensified prevention campaigns nationwide to address the deception mechanisms. The Condusef president noted that such fraud proliferates because the synthetic deepfake content reaches users on social media platforms like Facebook.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.