AI-generated deepfake video impersonates Hungarian lottery company
A fraudulent deepfake video impersonating Hungary's Szerencsejáték Zrt. lottery company circulated on social media, disguised as a news report to promote a fake gambling application called Szerence Klub. The company confirmed the AI-generated content was deceptive and announced it would pursue legal action against the fraud.
What happened
A deceptive video created using artificial intelligence and impersonating Szerencsejáték Zrt. circulated on social media, disguised as a television news report to promote the download of an application called Szerence Klub.
The AI-generated video falsely suggested the application was endorsed by Hungary's national lottery company, and the company reported that similar fraudulent gambling advertisements using its name, logo, and past videos had been appearing increasingly on social media platforms.
Reported impact
The video was designed to deceive viewers into gambling and downloading applications by creating a false association with the legitimate national lottery operator.
Governance controls
Szerencsejáték Zrt. clarified that its legitimate services are limited to the websites szerencsejatek.hu, tippmix.hu, and tippmixpro.hu, and the applications Tippmixpro, Okoslotto, and Tippmix Radar, and that gambling services are not organized elsewhere.
The company distanced itself from the fraudulent content, requested caution from players, and stated it would pursue all legal remedies to stop the misuse.
Classification
Sources and evidence
Sources not yet published
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