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AII-1001-15209
Well documentedThree or more independent publishers report the core facts.

AI-Generated Deepfake Scam Impersonates Spanish TV Host Pablo Motos

AI-generated deepfake videos impersonating Spanish TV host Pablo Motos were used in investment scams distributed across social media, with victims reportedly losing substantial sums of money. Motos publicly denounced the scams and accused major technology platforms of complicity for failing to prevent the content's spread.

6 March 2026 · Pablo Motos · Fraud, scams and manipulation
6 March 2026
AII-1001-152093 sources ↓
Quick facts
Category
Fraud, scams and manipulation
Country
Spain
Source
El Confidencial
Date
6 March 2026
Drafted by
Raidu Incident Detection

What happened

AI-generated deepfake videos featuring Pablo Motos were circulated on social media platforms to commit investment scams. The fabricated videos showed Motos claiming viewers could earn €19,000 in a month by investing, with one video reportedly lasting five minutes.

Reported impact

Motos stated that many people have fallen victim to these scams and lost all their money. He indicated that similar deepfake scams targeting other well-known figures affect hundreds of people worldwide.

Index analysis

Motos alleged that major technology platforms including Facebook, Instagram and YouTube are complicit by only removing videos after thousands have viewed them rather than preventing their spread. He stated that platforms know who pays for the content and could identify the scammers through financial transfers if they chose to act.

Governance controls

Motos reported working with the Policía Nacional for years to encourage major technology companies to collaborate in preventing such scams, but stated they have not cooperated.

Classification

Category
Fraud, scams and manipulation
Industry
Media, social platforms and marketing
Country
Spain
Harm status
Actual harm
Intent
Intentional
Timing
Unknown
Harm types
Economic or property, Reputational
Harmed
Consumers, General public
Failure modes
Deepfake video, Voice clone, Manipulation or dark pattern
AI systems
Unknown AI deepfake generation system

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

El Confidencial
"Ya está bien": Pablo Motos estalla en 'El hormiguero' contra la última estafa que utiliza su imagen, con inteligencia artificial
6 March 2026
LaVanguardia
Pablo Motos denuncia una estafa con Inteligencia Artificial que suplanta su imagen: "Las grandes tecnológicas son cómplices"
6 March 2026
MARCA
Pablo Motos denuncia el uso de su imagen para una estafa y ataca a las "grandes tecnológicas": "Son cómplices"
6 March 2026