Zhang Xiaoquan AI scissor demo sparks false advertising allegations in China
Zhang Xiaoquan released an AI-generated video demonstrating scissors cutting through large ribs, which consumers and legal experts say misrepresented the product's actual capabilities and may violate China's advertising and consumer protection laws.
What happened
Zhang Xiaoquan released a product demonstration video showing scissors cutting through large ribs and chicken bones smoothly and easily. The video was created using AI generation technology, with text labels stating 'for reference only' and 'AI effect display, not a real use scenario.'
Reported impact
Online users questioned whether the video constituted false advertising, as the demonstration showed the scissors performing tasks beyond their actual capabilities. Zhang Xiaoquan customer service acknowledged the scissors are better suited for smaller bones and that AI was used to enhance visual effects.
Index analysis
Legal experts stated the promotional method violates China's Advertising Law and Consumer Rights Protection Law, regardless of whether content is AI-generated or traditionally filmed, if it misleads consumers. The incident follows similar complaints in August against another brand's AI-generated advertisement claiming hair growth results in seven days.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.