Xuxa Meneghel sues company for unauthorized deepfake in online advertising
Brazilian TV presenter Xuxa Meneghel reportedly filed a lawsuit against Bagy Soluções de Comércio Digital for using a deepfake of her image in online advertising without authorization. The deepfake allegedly depicted her endorsing an AI-powered sales service, and she is seeking R$ 100,000 in damages.
What happened
Xuxa Meneghel reportedly filed a lawsuit in Rio de Janeiro against Bagy Soluções de Comércio Digital for using her image without authorization.
According to her legal team, the company used deepfake technology to digitally manipulate material depicting her endorsing a promotional campaign about AI for sales.
Reported impact
The unauthorized deepfake created a false association between Xuxa and the advertised service.
Xuxa is seeking a minimum of R$ 100,000 in damages for the wrongful use of her image.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.