Tamil actress warns brand of legal action over AI voiceover misuse
Tamil actress Ramya Subramanian alleged that a health and wellness brand misused her video with an AI-generated voiceover for the third time, and demanded its removal or threatened legal action. The brand subsequently deleted the content from Instagram.
What happened
Tamil actress and health coach Ramya Subramanian discovered that her video was misused online with an AI-generated voiceover by a health and wellness brand.
Ramya stated this was the third occurrence of her video being misused with an AI-generated voiceover. She described the use as 'illegal, unethical and a blatant violation of my rights' and demanded the brand remove the content immediately or face legal action.
The brand deleted Ramya's video from Instagram after she issued the public warning.
Reported impact
Ramya Subramanian's video and likeness were used without authorization for commercial purposes by the brand.
Index analysis
The incident reflects growing concerns within the entertainment industry over deepfakes and the unethical use of AI-generated content.
Classification
Sources and evidence
Sources not yet published
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