Supor AI-Generated Advertisements Spark Backlash Over Inappropriate Content
Supor published AI-generated short video advertisements on social media featuring inappropriate scenarios with women in bathrooms and toilets. The company removed the videos and strengthened content review processes after the content drew public criticism and sparked a stock price decline.
What happened
Supor, a Chinese kitchenware manufacturer, published a series of AI-generated short videos on its official social media account featuring scenarios involving women in bathrooms and toilets with men entering to perform cleaning demonstrations or assistance, with titles including 'Uncle what haven't you seen' and similar suggestive language.
The videos depicted scenes such as a woman showering interrupted by an older man offering to help scrub her back, and a woman using a toilet interrupted by a janitor entering to clean, all featuring Supor's steam cleaning machine.
On August 5, 2026, Supor removed all disputed videos and responded that the company had found the problems and strengthened content management and review mechanisms for authorized retailers.
Reported impact
The advertisements drew widespread criticism from online users who found the content offensive and inappropriate.
Supor's stock price fell for five consecutive days, with a 0.46% decline by August 6, 2026.
Index analysis
Supor stated that the incident revealed deficiencies in content management and publishing review mechanisms for authorized retailers.
The company's 2025 financial report disclosed it was testing AI application in image, video and livestream fields to improve marketing efficiency, with livestream channels already marked as involving AI synthesis.
Governance controls
Supor stated it had strengthened content management and review mechanisms for authorized retailers following the discovery of the issues.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.