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AII-1002-61999
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Starship Entertainment apologizes for sharing deepfake content of IVE's An Yujin

Starship Entertainment reposted AI-generated deepfake images and offensive content about K-pop artist An Yujin on its official Weibo account on January 9, 2025. The agency apologized after backlash, disciplined the staff member involved, and committed to strengthening internal content moderation protocols.

9 January 2025 Β· Starship Entertainment Β· Harmful and abusive content
9 January 2025
AII-1002-61999
Quick facts
Category
Harmful and abusive content
Country
South Korea
Date
9 January 2025
Drafted by
Raidu Incident Detection

What happened

On January 9, 2025, Starship Entertainment reposted content on its official Weibo account that included AI-generated photos of IVE member An Yujin with the caption, '#JangWonYoung good baby. #AnYujin sl*t that loves kissing old men.'

The agency stated the incident occurred when staff were reporting malicious posts and the post was deleted shortly after being called out by fans.

Reported impact

Fans expressed shock and backlash at seeing the agency share harmful content about one of its artists, with widespread negative reaction from the public.

Index analysis

The deepfake image and disparaging caption constituted synthetic media combined with abusive content targeting the artist.

Governance controls

Starship Entertainment issued initial apologies on January 9 and a more detailed statement on January 15 in Korean, Chinese, and English. The agency reassigned the staff member responsible and stated that 'the most stringent disciplinary actions have been taken.'

The agency committed to enhancing internal processes and protocols to prevent similar incidents, and stated it was taking legal action against individuals spreading false information or engaging in defamatory behavior.

Classification

Category
Harmful and abusive content
Industry
Media, social platforms and marketing
Country
South Korea
Harm status
Actual harm
Intent
Unintentional
Timing
Unknown
Harm types
Psychological, Reputational
Failure modes
Agent misaction, Deepfake image, Content moderation failure
Consequences
Content removal, Public apology

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

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