South Korea fines TikTok for collecting user data for targeted ads
South Korea's Personal Information Protection Commission fined TikTok 10.3 billion won (approximately 126.5 billion Indonesian rupiah) for collecting behavioral data from 9.45 million users through third-party trackers and using it for personalized advertising without adequate notice. The regulator found TikTok violated South Korean personal information protection laws by distributing tracking tools across third-party websites and apps without properly informing users.
What happened
The Personal Information Protection Commission (PIPC) of South Korea fined TikTok Pte. Ltd., which operates TikTok's service in South Korea, 10.3 billion won for collecting and using user behavioral data without adequate notice.
TikTok collected behavioral data from approximately 9.45 million users through tracking tools distributed to third-party websites and applications, then used the data to display personalized advertisements without proper user notification.
Reported impact
The practice violated South Korean personal information protection laws applicable to TikTok's operations in the country.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.