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AII-1002-55633
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SBI warns public of deepfake videos promoting fake investment schemes

SBI publicly warned that deepfake videos falsely depicting its top officials endorsing fake investment schemes are circulating on social media. The bank clarified it has no connection to such schemes and urged the public to avoid these fraudulent videos.

16 December 2024 Β· State Bank of India Β· Misinformation and synthetic media
16 December 2024
AII-1002-55633
Quick facts
Category
Misinformation and synthetic media
Country
India
Date
16 December 2024
Drafted by
Raidu Incident Detection

What happened

Deepfake videos falsely depicting SBI's top management are being circulated on social media, claiming to promote investment schemes with unrealistic returns.

These videos use advanced AI technology to manipulate faces and voices, making it appear that SBI officials are endorsing fake investment schemes.

Reported impact

The videos attempt to persuade members of the public to invest money in fraudulent schemes.

SBI clarified that neither the bank nor its officials are associated with any such investment schemes promising unrealistic or unusually high returns.

Governance controls

SBI issued a public caution notice on social media warning customers and the general public about the deepfake videos.

The bank advised people to be cautious and avoid engaging with such deceptive content circulated on social media.

Classification

Category
Misinformation and synthetic media
Industry
Financial and insurance services
Country
India
Harm status
Potential harm
Intent
Intentional
Timing
Unknown
Harm types
Economic or property, Public interest, Reputational
Harmed
Business, Consumers
Failure modes
Deepfake video, Manipulation or dark pattern
AI systems
Video generation AI

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

How sources are verifiedSuggest a source for this incident