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Polish radio station briefly replaced journalists with AI presenters

Polish public radio station OFF Radio Krakow dismissed its journalists and briefly replaced them with AI-generated presenters, including broadcasting a simulated interview with deceased poet Wisława Szymborska. The experiment sparked public outcry and was abandoned after one week.

21 October 2024 · OFF Radio Krakow · Governance, accountability and labour
21 October 2024
AII-1002-489892 sources ↓
Quick facts
Category
Governance, accountability and labour
Country
Poland
Source
abcnews.go.com
Date
21 October 2024
Drafted by
Raidu Incident Detection

What happened

OFF Radio Krakow, a public radio station in Poland, dismissed its journalists in late October 2024 and relaunched with AI-generated presenters named Emilia, Jakub, and Alex.

The station broadcast an interview with a voice simulating deceased Polish Nobel Prize-winning poet Wisława Szymborska, who died in 2012. The station had also planned interviews with other deceased figures including Polish statesman Józef Piłsudski.

Journalist and former presenter Mateusz Demski launched a petition and open letter protesting the replacement of employees with artificial intelligence, which garnered over 23,000 signatures.

Reported impact

Staff members including hosts Mateusz Demski and Lukasz Zaleski lost their jobs.

The experiment sparked nationwide outcry in Poland, with widespread concern about AI replacing human workers in media and creative industries.

Index analysis

The station's editor Marcin Pulit stated the aim was to spark debate about artificial intelligence and appeal to younger listeners through discussion of cultural and social issues.

The station said it achieved its goal of generating observations and debate in one week and ended the experiment after initially planning it for three months.

Governance controls

The station ended the experiment after one week in response to public outcry, stating the decision was made after collecting sufficient observations and conclusions.

Classification

Category
Governance, accountability and labour
Industry
Media, social platforms and marketing
Country
Poland
Harm status
Actual harm
Intent
Unintentional
Timing
Post-deployment
Harm types
Economic or property, Reputational
Harmed
Workers
Failure modes
Voice clone
Consequences
System suspension or termination
AI systems
AI-generated presenters

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

abcnews.go.com
Polish radio station briefly replaced journalists with AI presenters
nytimes.com
Polish radio station briefly replaced journalists with AI presenters