Pakistani Fashion Brand Uses AI-Generated Images of Alia Bhatt Without Consent
Pakistani fashion brand Wajayesha Official posted AI-generated images of Indian actress Alia Bhatt on Instagram to promote silk suits, without her consent or knowledge. The post falsely implied her endorsement, triggering criticism from social media users who identified the images as synthetic.
What happened
Pakistani fashion label Wajayesha Official posted a series of AI-edited images of actress Alia Bhatt on Instagram to promote its silk suit collection.
The post caption stated, 'Even Alia Bhatt likes our pure sheesha silk collection!! Colour can be customised, book your order now,' implying the actress had endorsed the brand.
Social media users quickly identified the images as AI-generated and called out the brand for using Alia Bhatt's likeness without consent.
Reported impact
The brand faced widespread criticism and backlash on social media from Alia Bhatt's fans and internet users.
Social media users expressed concern about the unauthorized use, with some commenting the practice was illegal and suggesting legal action would follow.
Index analysis
The incident involved the creation and publication of synthetic images of a real person without their permission or knowledge for commercial purposes.
The brand's caption falsely implied Alia Bhatt's endorsement of the products, using her likeness to promote sales.
Classification
Sources and evidence
Sources not yet published
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