NetEase apologizes for AI-generated Valentine's promo featuring underage character
NetEase Super Member used an AI-generated promotional campaign featuring an underage character from the game Yangyun Shiliusheng for Valentine's Day marketing, prompting complaints from players. The company issued an apology on February 17 and committed to strengthening content review processes.
What happened
On February 13, 2025, NetEase Super Member sent a Valentine's Day promotional push featuring the underage female character 'Red Line' from the game Yangyun Shiliusheng as a promotional element.
The promotional content was generated by AI and contained errors related to the character's game persona. The content was not reviewed by the Yangyun Shiliusheng project team before publication.
Reported impact
Game players expressed strong dissatisfaction with the use of an underage character for Valentine's Day promotion when many adult characters were available. Players called for NetEase to apologize to the character and her fans.
Index analysis
NetEase Super Member acknowledged insufficient understanding of the game's world-building and character designs, which led to incorrect use of the NPC character for the promotional campaign. The AI-generated content had no connection to the actual game content.
Governance controls
On February 17, 2025, NetEase Super Member published an apology statement, removing the article immediately upon discovery of the problem.
NetEase Super Member committed to strengthening communication with the Yangyun Shiliusheng team and enhancing content review processes to prevent similar incidents in the future.
Classification
Sources and evidence
Sources not yet published
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