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AII-1003-06663
Well documentedThree or more independent publishers report the core facts.

Naver AI Mislabels Dokdo as Japanese Territory

Naver's AI Briefing service listed Dokdo as Japanese territory when users searched for Japanese territories, reportedly drawing information from Japan's Ministry of Foreign Affairs website. Naver removed the content and disabled the feature after a university professor publicly reported the error on 30 October 2025.

30 October 2025 Β· Naver Β· Reliability and hallucination
30 October 2025
AII-1003-066638 sources ↓
Quick facts
Category
Reliability and hallucination
Country
South Korea
Source
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Date
30 October 2025
Drafted by
Raidu Incident Detection

What happened

On 30 October 2025, Seo Kyung-duk, a professor at Sungshin Women's University, reported that Naver's AI Briefing service returned Dokdo as Japanese territory when users searched 'Japanese territory' or 'Japan territory' in Korean. The system listed Dokdo using the Japanese name 'Takeshima' alongside other disputed territories and stated Korea and Japan were in dispute over it.

The analysis indicated the mislabeling stemmed from the AI system drawing information from Japan's Ministry of Foreign Affairs website to answer policy questions. Naver took down the problematic briefing response before 8:10 a.m. on 30 October and disabled AI Briefing results for searches on Japanese territory to prevent re-exposure.

Reported impact

Seo Kyung-duk stated that this error by a major domestic platform was extremely serious, as Dokdo is a nationally sensitive and important subject that demands accurate reflection and verification of historical facts. He noted that overseas AI systems like ChatGPT mostly label Dokdo as disputed territory, and that a domestic portal's failure to validate such information was unacceptable.

Index analysis

The AI Briefing service is designed to minimize confusion and error in public and policy information by basing answers on public documents from government agencies. However, the system generated misleading territorial claims by relying on foreign government sources without domestic verification or context.

Governance controls

Naver stated it took immediate action upon recognizing the issue and committed to enhanced service improvements to ensure AI Briefing generates results better suited to queries, with plans for continuous refinement. The company indicated the service was in experimental stage.

Classification

Category
Reliability and hallucination
Industry
Media, social platforms and marketing
Country
South Korea
Harm status
Actual harm
Intent
Unintentional
Timing
Post-deployment
Harm types
Public interest, Reputational
Harmed
General public
Failure modes
Hallucination, Misidentification, Agent misaction
Consequences
Content removal
AI systems
Naver AI Briefing

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

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30 October 2025
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30 October 2025
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30 October 2025
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30 October 2025
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30 October 2025
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30 October 2025
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30 October 2025
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Naver AI Mislabels Dokdo as Japanese Territory
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