AII-1001-86231

ConfirmedA court, a regulator or the organization itself has stated the core facts, or the record cites a court or regulator source.

Meta withdraws complaint over deepfake ad orders in Poland

Meta withdrew legal complaints against Polish data protection orders that required it to stop displaying deepfake ads using images of billionaire Rafał Brzoska and false claims about Omena Mensah in August 2024.

24 March 2025 · Meta Platforms Ireland Limited · Misinformation and synthetic media

24 March 2025

Drafted by Raidu Incident Detection, an automated system.

AII-1001-862317 sources ↓

Quick facts

Organizations: Meta Platforms (subject), Urząd Ochrony Danych Osobowych (regulator), Rafał Brzoska (victim), Omena Mensah (victim)
Category: Misinformation and synthetic media
Country: Poland
Source: nextgazetapl
Date: 24 March 2025
Drafted by: Raidu Incident Detection

What happened

In August 2024, the Polish data protection authority (UODO) issued an order requiring Meta Platforms Ireland Limited to stop displaying false advertisements on Facebook and Instagram in Poland for three months.

The fake ads used a deepfake-modified image of billionaire Rafał Brzoska to promote investment platforms, and contained false information about Omena Mensah including claims she had been beaten by a man, was dead, or had been arrested by police.

On 24 March 2025, Meta withdrew its complaints against the UODO's August 2024 orders.

Classification

Organizations: Meta Platforms (subject), Urząd Ochrony Danych Osobowych (regulator), Rafał Brzoska (victim), Omena Mensah (victim)
Category: Misinformation and synthetic media
Industry: Media, social platforms and marketing
Country: Poland
Harm status: Actual harm
Intent: Unknown
Timing: Unknown
Harm types: Reputational, Psychological, Human or fundamental rights
Harmed: General public
Failure modes: Deepfake image
Consequences: None recorded
AI systems: deepfake technology
Regulations: GDPR (enforcement)