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AII-1000-30561
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Madison Square Garden Kept Secret Database Scoring Celebrities as Risk Levels

Madison Square Garden maintained a secret database of approximately 40,000 public figures and celebrities, assigning risk scores to about 400 of them and documenting sexual orientation and race for others. The database was exposed in July 2026 after a criminal hacker group published internal company documents, and the venue now faces class-action lawsuits over the surveillance practices and data leak.

9 July 2026 Β· Madison Square Garden Β· Privacy and surveillance
9 July 2026
AII-1000-305618 sources ↓
Quick facts
Category
Privacy and surveillance
Country
United States
Source
USA Today
Date
9 July 2026
Drafted by
Raidu Incident Detection

What happened

Madison Square Garden maintained a database of approximately 39,539 celebrities and public figures, with about 400 assigned risk scores ranging from "flag" (lowest) to "banned from MSG." The database also flagged approximately 93 individuals as "LGBTQIA" and documented some people's race and gender identity.

The database was exposed in July 2026 after criminal hacker collective ShinyHunters published documents obtained from the company. MSG's on-site facial recognition cameras are used to track every person who enters the building, and security staff actively search the internet and social media for threats or negative comments, with particular attention to anything critical of James Dolan, MSG's executive chairman and chief executive officer.

Reported impact

Celebrities including Phoebe Bridgers, Freddie Gibbs, and Ricky Martin found their sexual orientation documented without their knowledge. Others such as Ice Spice, Selena Gomez, Benson Boone, Lily Allen, Morgan Wallen, and Lil Tjay were assigned risk classifications ranging from low to banned.

DJ Pete Rock was marked "DO NOT HOST" in the database, which he attributes to calling for a boycott of Dolan following the forcible removal of Charles Oakley from the venue.

Index analysis

The database demonstrates that MSG created and maintained detailed profiles of individuals based on their public behavior, social media activity, and other criteria without apparent consent. The tracking system flagged individuals partly based on protected characteristics such as sexual orientation and race.

Governance controls

MSG denied the WIRED reporting as "inaccurate and false" and stated the company is pursuing legal remedies. Madison Square Garden is facing several class-action lawsuits alleging that the data leak resulted from Dolan's surveillance practices, which are also enforced at other company venues including The Sphere in Las Vegas and Radio City Music Hall.

Classification

Category
Privacy and surveillance
Industry
Arts, entertainment and recreation
Country
United States
Harm status
Actual harm
Intent
Unknown
Timing
Post-deployment
Harm types
Human or fundamental rights
Harmed
General public, Consumers
Failure modes
Data leak
Consequences
Litigation
AI systems
MSG facial recognition cameras
Regulations
GDPR (cited)

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

USA Today
Madison Square Garden alleged to track and assign risk scores to celebrities
9 July 2026
Pitchfork
Madison Square Garden Has Been Secretly Tracking Queer Musicians
9 July 2026
Stereogum
MSG Kept A Database Flagging LGBTQIA Celebrities
9 July 2026
Mediaite
Madison Square Garden Has Massive Database of Celebs Who Attend Knicks Games and Gives Them a 'Risk Score': Report
9 July 2026
Us Weekly
Madison Square Garden Assigned 'Risk Scores' to Taylor Swift Wedding Guests, Including Selena Gomez
9 July 2026
Heavy
Taylor Swift, Travis Kelce Wedding Guests Appear on Secret MSG Risk List: Report
10 July 2026
Rolling Out
Freddie Gibbs finds out he's on a list nobody explained
10 July 2026
HotNewHipHop
Freddie Gibbs Is Stunned After MSG Labels Him "High Risk
10 July 2026