Keeta delivery platform denounced for pressuring workers on speed via algorithm
Keeta's delivery platform was denounced to Brazil's labour ministry for using an algorithm that pressures motorcycle couriers with speed warnings and bonuses tied to fast completion times, raising concerns about traffic safety and worker anxiety. The complaint requests algorithm audit, data preservation, and suspension of speed alerts pending safety verification.
What happened
The Keeta delivery platform, controlled by Chinese company Meituan, was denounced to Brazil's Ministério Público do Trabalho (MPT) in São Paulo for using an algorithm that sends messages to motorcycle couriers warning that their speed is 'below expected' and offering bonuses for faster deliveries.
The denunciation, filed by delivery worker Elias Pereira Freitas da Silva Júnior on behalf of the Movimento dos Trabalhadores Sem Direitos, states that the algorithm pressures workers to increase speed under threat of account blocking and loss of remuneration. Couriers reported receiving alerts they have 49 seconds to accept a delivery and being told other workers are in a queue for the same job.
The complaint questions whether the system accounts for traffic congestion, rain, traffic lights and street conditions when calculating delivery timeframes, and requests preservation of platform data, algorithm audit, suspension of speed alerts, and protection against retaliation.
Reported impact
Motorcycle couriers report anxiety and desperation from speed pressure alerts received while navigating traffic, fearing account blocking when delays are caused by external factors beyond their control.
The denunciation raises concerns that the speed-related incentive mechanisms and countdown timers for accepting deliveries increase traffic safety risks and distract riders from the road.
Index analysis
The algorithm's speed-monitoring system exemplifies how autonomous systems can inadvertently create workplace pressure when they lack contextual understanding of operating conditions, applying uniform performance metrics without accounting for external traffic variables.
Governance controls
The MPT informed that it is already conducting an investigation into speed requirements for delivery workers due to risks to road safety and traffic fatalities in São Paulo. Keeta stated in a note that worker safety is a priority and that it uses artificial intelligence systems to optimize routes, reduce wait times and increase deliveries 'without overloading' workers.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.