Jorja Smith's Label Seeks Royalties for AI-Cloned Vocals in Viral Song
The record label of British singer Jorja Smith is seeking royalties from a viral TikTok song that allegedly used AI to clone her voice. The song "I Run" by dance act Haven went viral in October 2025 and reached the top 25 on Spotify's global chart before being removed from streaming platforms for copyright infringement.
What happened
The song 'I Run' by British dance act Haven went viral on TikTok in October 2025, reaching No. 11 on the US Spotify chart and No. 25 on Spotify's global chart. The uncredited female vocals on the song were created by band member Harrison Walker, whose voice was processed through Suno's AI technology to produce a female tone.
Jorja Smith's record label FAMM issued takedown notices that led to the song being banned from streaming services. The Recording Industry Association of America and International Federation of the Phonographic Industry alleged that the song infringed copyright by impersonating Smith and misleading listeners into believing it was an unreleased original by her.
Reported impact
FAMM claims the song infringes on Jorja Smith's rights and unfairly takes advantage of the work of all songwriters with whom she collaborates. The label is seeking a share of the song's royalties and stated it has a duty to speak up about how AI is becoming more prominent in the music industry at an 'alarming rate and substantially outpacing regulation.'
Index analysis
Haven's team reportedly asked Smith to feature on a remix of the song after it went viral. According to FAMM, Haven claimed they needed legitimate vocals as the public had been led to believe they were listening to Jorja Smith's original vocals.
Producer Waypoint used Suno to apply a female tone to Harrison Walker's original vocals. Walker stated: 'It shouldn't be any secret that I used AI-assisted processing to transform solely my voice for I Run.'
Governance controls
FAMM called for AI material to be clearly labelled so the public can choose whether to consume it. The label stated that if successful in establishing that AI helped write the lyrics and melody, it would seek to allocate songwriting co-writers with a pro-rata share based on their contribution to Smith's catalogue.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.