Jamie Lee Curtis demands removal of AI-generated fake ad from Meta
An AI-generated video using Jamie Lee Curtis's likeness was used in an unauthorized fake advertisement on Meta platforms. After her lawyers and social media team could not get it removed through normal channels, Curtis publicly appealed to Mark Zuckerberg on Facebook, prompting Meta to remove the content within two hours.
What happened
An AI-generated video using Jamie Lee Curtis's likeness was used in a fake commercial on Meta platforms to advertise a product she did not authorize or endorse.
The video was created using snippets from an interview Curtis had given to US TV host Stephanie Ruhle following the Los Angeles fires in January.
Reported impact
Curtis stated that fake words put in her mouth diminishes her opportunities to actually speak her truth and that she is known for integrity and telling the truth.
Curtis highlighted the broader threat: "Just think about the threat of this, forgetting my 'career' but politicians or public servants saying things that they aren't saying."
Index analysis
Curtis reported that her lawyers and social media teams were unable to get the advertisements taken down by Meta despite going through proper channels.
Governance controls
After Curtis publicly appealed to Mark Zuckerberg via Facebook, the video was removed from all Meta sites within two hours. Meta confirmed the advertisements violated their policies.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.