Indian cricketer Gautam Gambhir sues over AI-generated deepfakes and identity misuse
India's cricket head coach Gautam Gambhir filed a civil suit in Delhi High Court in March 2026 against deepfake videos and AI-generated content using his identity without authorization. The suit names 16 defendants and seeks Rs 2.5 crore in damages plus removal of fabricated videos that gained millions of views.
What happened
India head coach Gautam Gambhir filed a civil suit in Delhi High Court in March 2026 against AI-generated deepfakes and unauthorized use of his identity. The suit named 16 defendants including social media accounts, e-commerce platforms such as Amazon and Flipkart, and intermediaries.
According to the legal case, fabricated videos using Gambhir's name, face and voice gained significant traction online. One fake video falsely showing Gambhir announcing his resignation crossed 29 lakh views, while another misrepresenting his comments on senior cricketers drew over 17 lakh views. The volume of such content increased sharply since late 2025 across Instagram, X, YouTube and Facebook.
Reported impact
Gambhir stated: 'My identity — my name, my face, my voice — has been weaponised by anonymous accounts to spread misinformation and generate revenue at my expense.'
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.