Google implements search changes in Europe following DMA enforcement
Google implemented algorithmic changes to its European search results in September 2026 to comply with EU Digital Markets Act requirements following a €460 million fine. The company warned the modifications would degrade search quality and disadvantage local businesses by elevating vertical search platforms like Expedia and Booking.com in rankings.
What happened
Google announced on Tuesday 8 September 2026 changes to search results in Europe to comply with European Union antitrust requirements. A Google executive told Reuters the changes represent 'the biggest degradation in 29 years' of the company's operation.
The new search results display a specialized vertical search engine at the top, followed by two additional related services with limited information. For hotels, airlines and restaurants, a horizontal scrolling bar appears but lacks real-time pricing functions. Vertical search services (VSS) like Expedia and Booking.com will rank higher than businesses offering only links, phone numbers and addresses, with Google's algorithm determining final rankings.
Reported impact
Google warned that the changes will degrade search experience for European users and increase operating costs for European businesses. The company stated the modifications favour online intermediaries at the expense of local businesses.
Index analysis
The European Commission imposed a €460 million fine in July 2026 because Google favoured its own services in searches for shopping, hotels, transport and sports, violating the Digital Markets Act (DMA). The Commission gave Google 60 days to comply or face ongoing penalties up to 5% of global annual turnover.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.