Giovanna Ewbank warns after deepfake video exploits her image
Brazilian television presenter Giovanna Ewbank warned followers that a deepfake video of her promoting botox circulated online, which she said she never recorded. She expressed concern about the sophistication of AI-generated falsifications and advised people to verify the authenticity of online advertisements and endorsements.
What happened
A video created using artificial intelligence circulated online showing Giovanna Ewbank, a Brazilian television presenter, promoting botox, which she said she never recorded.
Ewbank said this was not the first time her image had been exploited in this manner and that many people alerted her to the deepfake video circulating on the web.
Reported impact
Ewbank expressed concern about the increasing sophistication of such falsifications and described the deepfake as 'scary', warning followers about the dangers of AI-generated content.
She emphasized the importance of verifying the authenticity of information online and advised people to check whether companies and faces in online advertisements are genuine.
Index analysis
The deepfake exploited Ewbank's image to create a false advertisement for a cosmetic product, representing a fraud scheme that could mislead consumers into believing an endorsement that never occurred.
Classification
Sources and evidence
Sources not yet published
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