FTC sets aside Rytr consent order on AI review generation
The FTC voted to reopen and set aside its 2024 consent order against Rytr LLC, which had banned the AI writing service from generating consumer reviews. The agency determined the original complaint failed to meet legal requirements and that the order unduly burdened AI innovation under the Trump Administration's AI Action Plan.
What happened
The FTC issued an order on December 22, 2025, reopening and setting aside a 2024 final consent order against Rytr LLC.
The original 2024 order settled allegations that Rytr's AI-enabled writing service allowed subscribers to generate false and deceptive online reviews, and banned the company from providing any AI service generating consumer or customer reviews or testimonials.
Index analysis
The FTC determined that the complaint in the original case failed to satisfy legal requirements of the FTC Act and that the order unduly burdens artificial intelligence innovation in violation of the Trump Administration's AI Action Plan.
The FTC stated it would continue to hold accountable actors using AI to violate the law or deceive consumers, but determined that was not the case with Rytr.
Governance controls
Rytr consented to vacating the order and waived any rights under Rule 3.72(b) of the Commission's Rules of Practice.
The FTC Commission voted 2-0 to issue the order setting aside the final decision.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.