Experts warn of developmental risks from AI-powered dolls and toys
Mattel and OpenAI partnered to develop AI-powered dolls that can interact with children. Experts reportedly warn that these products may harm child development by reducing peer interaction and creative thinking, as the AI dolls are designed to never disagree with children's ideas.
What happened
Mattel signed a strategic collaboration agreement with OpenAI to develop AI-based products and experiences using Mattel brands. Retailers like Maziply Toys indicate that AI-powered Barbie dolls will enable children to converse with the doll as with another child, discussing school activities and friendships, and assisting with homework.
Reported impact
Psychologist Marianne Brandom warned that AI-powered dolls and toys pose risks to early childhood development. Brandom stated that children need to continue playing with peers to maintain creative thinking and contact with the real world, and cautioned about a future where AI dolls remember preferred stories, help with school, and never disagree with children's ideas.
Index analysis
The AI toy market is projected to grow from $42 billion in 2025 to $224 billion within nine years, indicating significant commercial expansion of AI-integrated children's products.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.