Delhi High Court orders removal of AI-generated deepfake content misusing Aishwarya Rai
Bollywood actor Aishwarya Rai Bachchan petitioned the Delhi High Court against AI-generated deepfake content and pornographic material misusing her identity. Justice Tejas Karia issued an interim order preventing unauthorized use of her name, image and likeness, and directed Google LLC to remove relevant URLs within 72 hours.
What happened
AI-generated deepfake and pornographic content misusing Aishwarya Rai Bachchan's identity circulated online without her consent. The material included intimate images created using AI technology and misuse of her name for commercial purposes.
Reported impact
Aishwarya Rai Bachchan stated that her name and likeness were being used to satisfy someone's sexual desires, causing her emotional distress and damaging her reputation. She faced risk of being wrongly linked with products, services, or activities she had not endorsed.
Index analysis
The Delhi High Court recognized personality rights as a fundamental protection for individuals, especially public figures, over their name, face, and digital likeness. The court found that unauthorized use through AI and deepfake technology could mislead the public into believing false endorsements or associations.
Governance controls
Justice Tejas Karia issued an interim order restraining known and unknown parties from using Aishwarya Rai Bachchan's name, initials, photos, or any digital likeness without permission. The court directed Google LLC to remove all relevant URLs within 72 hours and listed the matter for further proceedings before the joint registrar on November 7, 2025 and before the court on January 15, 2026.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.